IAB UK was founded in 1997 – several months before the Google domain name was registered. The first IAB / PwC adspend figures released in 1998 showed online advertising to be worth £8.1 million in 1997. By 2000 this figure had risen to £153.1m.
IAB UK was founded in 1997 – several months before the Google domain name was registered. The first IAB / PwC adspend figures released in 1998 showed online advertising to be worth £8.1 million in 1997. By 2000 this figure had risen to £153.1m.