IAB UK was founded in 1997 – several months before the Google domain name was registered. The first IAB / PwC adspend figures released in 1998 showed online advertising to be worth £8.1 million in 1997. By 2000 this figure had risen to £153.1m.
The Institute of Promotional Marketing is the only trade association that truly represents promoters, agencies and service partners engaged in promotional marketing. We represent the UK promotional marketing industry, and our mission is to protect, promote and progress effective promotional marketing across all media…
The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom. Our role is two-fold: to provide essential core support services to our 300 agency members who are key players in the UK’s £16.7bn advertising, media and marketing communications industry; and to act as…
The Institute of Direct and Digital Marketing is the UK’s only government-approved Institute for the professional development of direct and digital marketers, offering a broad range of practitioner-taught training courses and ten internationally recognised professional marketing qualifications.
We’ve been leading the way in direct marketing and helping the industry do better business since 1992. At the heart of what we do are our members. There are more than 1,000 of them across the UK, including agencies, list brokers and mailing houses, as well as blue-chip corporations such as BT, Sainsbury’s…