The Professions – Advertising & Marketing
An interesting and popular occupational area. Obvious organisations include Chartered Institute of Marketing, but also smaller and less well known bodies e.g. the Internet Advertising Bureau and the Direct Marketing Association.
Advertising Association
For an industry that knows more about promoting ideas than any other, isn’t it odd that the case for advertising is so rarely heard? That’s why the Advertising Association exists. To put people that care about advertising together to champion its role, protect its rights and deliver its responsibilities.
Chartered Institute of Marketing
We enhance the reputation and understanding of the public relations profession and the professionalism of our members through the provision of world-class structures for the practice of public relations. We do this by providing education, knowledge building and sharing, research, excellent governance, conduct and ethics.
http://www.cipr.co.uk/
Chartered Institute of Public Relations
We enhance the reputation and understanding of the public relations profession and the professionalism of our members through the provision of world-class structures for the practice of public relations. We do this by providing education, knowledge building and sharing, research, excellent governance, conduct and ethics.
Direct Marketing Association
We’ve been leading the way in direct marketing and helping the industry do better business since 1992. At the heart of what we do are our members. There are more than 1,000 of them across the UK, including agencies, list brokers and mailing houses, as well as blue-chip corporations such as BT, Sainsbury’s…
Institute of Direct Marketing
The Institute of Direct and Digital Marketing is the UK’s only government-approved Institute for the professional development of direct and digital marketers, offering a broad range of practitioner-taught training courses and ten internationally recognised professional marketing qualifications.
Institute of Practitioners in Advertising
The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom. Our role is two-fold: to provide essential core support services to our 300 agency members who are key players in the UK’s £16.7bn advertising, media and marketing communications industry; and to act as…
Institute of Promotional Marketing
The Institute of Promotional Marketing is the only trade association that truly represents promoters, agencies and service partners engaged in promotional marketing. We represent the UK promotional marketing industry, and our mission is to protect, promote and progress effective promotional marketing across all media…
Internet Advertising Bureau
IAB UK was founded in 1997 – several months before the Google domain name was registered. The first IAB / PwC adspend figures released in 1998 showed online advertising to be worth £8.1 million in 1997. By 2000 this figure had risen to £153.1m.
Market Research Society
Contributing £3 billion to the economy every year, the UK’s research sector is the second largest in the world and is probably one of the richest customer knowledge banks around – understanding more about the British public than almost anyone else.
Marketing Agencies Association
We are the UK’s leading body for future-thinking marketing communications agencies The Marketing Agencies Association (MAA) is the trade body for forward-looking marketing communications agencies in Britain. As well as bringing together a co-operative of the best in British marketing agencies, we exist to…
Public Relations Consultants Association
Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to…
